Turning Around Manufacturers
With the ongoing downsizing of manufacturing one of the world’s most endangered species may well be the manufacturing CEO. Thankfully, many of these manufacturing CEOs continue to overcome adversity and ultimately develop and lead thriving companies. Some of these manufacturing CEOs, however, have put themselves, or been put into, the position of trying to turn […]
Continue reading...The Value In Ignoring Industrial Marketing
Successful manufacturing executives and industrial marketing professionals all have great demands on their time. With cutbacks, and downsizing, and right-sizing, and de-manning, and reducing head counts, well it seems nearly everyone is working the equivalent of two jobs. Whether this is a good thing is, of course, strictly debatable. What I believe is that we […]
Continue reading...Starting A Business: Are You A Player Or Are You Playing?
I am often asked what the worst possible mistake is when starting a business. The worst possible marketing mistake when starting a business is underestimating the time and capital required for effectively promoting your business in the marketplace. You need time and money to market and marketing needs to be preeminent in your business. Who […]
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