Blog Content For Manufacturers
Industrial marketing is increasingly becoming content marketing. As you know the majority of early stage buying by your prospects is being done by researching companies online. Depending on which source you read it is reckoned that from 50% to 70% of the buying decision is made by prospects prior to them contacting you. One of […]
Continue reading...Video And Industrial Marketing
I think it is high time for me to jump on the bandwagon and give you my one obvious (but fearless) prognostication for 2013. While this is not an earth-shattering prediction, you will have to come to terms with this trend in your business in the upcoming year. Video will hit the mainstream as a […]
Continue reading...Content Is King But Relevance Is Queen
Industrial marketing professionals are tripping over one another to produce enormous volumes of content to feed the latest marketing trend, content marketing. In many companies Chief Marketing Officers are being augmented or even replaced by Chief Content Officers. While relatively new, content marketing has really come into the mainstream and will not be disappearing anytime […]
Continue reading...One Size Industrial Marketing Content Fits No One
One major industrial marketing mistake is the belief that one-size content fits all. I see this costly mistake being made on a fairly consistent basis by many industrial marketing and manufacturing executives. As with so many other mistaken industrial marketing beliefs, it leads to conclusions that are at best suspect, and at worst, wrong. Overwhelmingly, […]
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