Category Archives for "Marketing Communications"

Blog Content For Manufacturers

Industrial marketing is increasingly becoming content marketing. As you know the majority of early stage buying by your prospects is being done by researching companies online. Depending on which source you read it is reckoned that from 50% to 70% of the buying decision is made by prospects prior to them contacting you. One of […]

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Content Is King But Relevance Is Queen

Industrial marketing professionals are tripping over one another to produce enormous volumes of content to feed the latest marketing trend, content marketing. In many companies Chief Marketing Officers are being augmented or even replaced by Chief Content Officers. While relatively new, content marketing has really come into the mainstream and will not be disappearing anytime […]

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