Category Archives for "Market Research"

Test Small Fail Fast Using Market Research

One of the more terrifying things you can ever hear from a senior manufacturing executive is “But that is how we have always done it.” Here is another statement that chills the blood, “It will never work, I just know it won’t.” These two statements cost manufacturing companies untold opportunities and revenue every day. Sadly […]

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Don’t Fall In Love With Your Ideas

Industrial marketing isn’t all that difficult. First, perform some basic market research to determine what your market wants. Second, create the optimum mix of strategy and tactics. Next, utilize proper consultative and enterprise selling techniques. Last execute all of the preceding perfectly. It’s all so simple, right?  Before you know it you will be an […]

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