Category Archives for "Lead Generation Tips"

Manufacturing Webinars and Purpose

As an industrial marketing consultant I am highly confident that you, like most of my industrial marketing consulting clients, are aware of the importance of content marketing. I’m also certain you know the online world is exploding with content of all types. Tip sheets, white papers, reports, infographics, online video, and a whole host of […]

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How To Follow Up A Trade Show

As any industrial marketing professional knows, trade shows are not getting any less expensive. Between the exhibit and travel costs your budget can quickly balloon to truly astronomical proportions. So in today’s all things digital and social selling world is there still a place for trade shows in your industrial marketing arsenal? The answer is […]

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Why Your Lead Generation Is Failing

Whether you prefer to use the funnel or the waterfall as a way of depicting your business development process the fact is if nothing comes in at the top (leads), then nothing comes out at the bottom (customers). As I’m sure you know, effective lead generation is the cornerstone of industrial marketing success. So if […]

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