Why Your Marketing Is Failing
Picture yourself as an average-looking person standing alone on a basketball court at your high school. Someone you have never met before walks on the basketball court and asks you out on a date. You are shocked about this and before you know it six more people arrive and ask you out on a date. […]
Continue reading...Industrial Marketing Predictions
Well the time of year has arrived in which it’s time to peer into the industrial marketing crystal ball and make some fearless predictions about how industrial marketing will evolve in 2014. Based on what I’m seeing in the world of industrial marketing I believe the following are pretty safe bets. First, the new Canada’s […]
Continue reading...Leaving Sales Voicemail
So, beyond getting noticed by your marketplace as a differentiated and valuable supplier, what’s the biggest challenge in industrial marketing? I would have to say salespeople being able to initiate telephone conversations with their sales leads. Whether you are a fan of inbound, outbound, or “allbound” marketing at some point your salespeople will need to […]
Continue reading...Industrial Marketing And Focus
Many of my industrial marketing consulting clients offer a wide range of products. While this is obviously an excellent way to cover the market it does pose some risks. The major risk is the fatal mistake of trying to serve all needs of all markets all the time. When I mention this risk to my […]
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